Caldwell, RUD Group Unite Sales and Marketing in North America

Customers and business partners now have at their disposal a high level of combined expertise and an incomparably complete product range

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As of May 2018, Caldwell and the RUD Group will unite their sales and marketing activities in the North American market within a common organization. This means that their collective customers and business partners in the U.S. and Canada now have at their disposal a high level of combined expertise and an incomparably complete product range, including Caldwell lifting equipment, Renfroe clamps and RUD lifting and material handling solutions, all from a single source.

As part of the partnership, RUD Chain, Inc. plant (former RUD US) material handling and lifting devices product group out of Hiawatha, Iowa, has been moved to Caldwell. For RUD, at the Hiawatha site, the former RUD US will concentrate specifically on tire chain products and their corresponding product groups. This specialization will allow RUD to draw closer to customers in this area and to respond to their specific needs.

In addition to this wide range of products, the joint expertise of the two partners also promises to extend its leadership further with regard to quality and, by leveraging the sales and service teams, to considerably intensify and improve the level of support provided for customers. By combining the competencies for material handling solutions, the development cooperation will also ensure that products and solutions are optimally adapted to specific market needs in the U.S. and Europe.

For RUD, at the Hiawatha site in Iowa, the former RUD U.S. will concentrate specifically on tire chain products and their corresponding product groups. This specialization will allow RUD to draw closer to customers in this area and to respond to their specific needs.

The remaining business divisions for RUD U.S. will be transferred to and integrated into the Caldwell in Rockford, IL, by May 2018.

Against the backdrop of these far-reaching improvement measures, the companies look forward to being able to assist you even more intensively and proficiently in the future.

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