Gerry O’Brion is a marketing keynote speaker and author who translates big brand strategies into knowledge that businesses of any size can use to win in the marketplace. He will be making his first National Pavement Expo presentation from 9:00 a.m. to Noon on Friday, Feb. 9.
You can learn more about O’Brion at his website, www.whatbigbrandsknow.com.
And if you’d like a preview into what his session might be like you can check out marketing and branding or get some insights into how he suggests motivating and marketing to millennials.
At NPE his three-hour session, “Navigate & Differentiate to Accelerate Your Business in 2018!” is designed to help contractors become “adept at navigating change” by differentiating your company so you stand out in the market. “You must make sure every employee clearly understands what the company is doing, where it is headed and why.”
O’Brion is known for presentations that drive growth with companies of all sizes from small businesses to billion dollar brands. He built his career growing big brands and distills that experience into creating strategies and real ideas that are actionable immediately.
After earning his MBA at the University of Michigan, he worked with Procter & Gamble on brands such as Crisco, Tide, Mr. Clean, and Spic & Span. Next, at Coors Brewing Company he managed Coors Light, a $2 billion business. He was then vice president of marketing for the $1.5 billion Quiznos restaurant chain. Most recently he was vice president of marketing for Red Robin Gourmet Burgers, a $1 billon brand. He outlines how every company can use the same strategies as billion dollar brands to grow your business. The strategies big brands use are not complicated, and he’ll explain how to use them in this NPE workshop.
In the first part of this workshop O’Brion will distill case study experiences into put-to-work growth strategies you can implement immediately, regardless of your budget. His goal is to provide a fun and engaging presentation that will generate ideas you can leverage right now to ignite your growth. In the second part attendees will be asked to put to use what they’ve learned. O’Brion promises attendees will take home:
• Four proven steps to attracting your ideal customers
• Tested strategies for navigating disruptive change
• Tips on creating passionate, vocal fans
• Insights on differentiating your company from your competitors
• Actions to drive more word-of-mouth referrals
Cost of the session is $155 ($180 after January 13)... or members of NAPSA can attend the session for $90.
For details and to register visit www.nationalpavementexpo.com.
https://www.youtube.com/watch?time_continue=18&v=RsbR56VHVgc
https://www.youtube.com/watch?v=E5W6mJERlwU
