Fortunately, America's business climate has improved significantly since the Great Recession began in 2008. Still, sweeping frequency in the retail sector has not returned to pre-recession levels. Also, growth in the use of so-called ‘third party providers’ has kept profits down and, due to some of the contract clauses these companies offer, increased potential liability. Combined with this has been an increasing trend toward clients using lowest bid to choose contractors.
Fortunately, there’s a way to get out of the low-bid cycle for at least some of your prospects: becoming perceived as a ‘Premium Provider.’ Many of your potential clients are more interested in overall value than in price per sweep. Experience shows that these top echelon clients also make fewer complaints and pay more rapidly.
You can become known as a Premium Provider all on your own. However, you’ll find it much easier when you work with organizations dedicated to helping in that area, from your local Chamber to BOMA to ICSC — and including the World Sweeping Association.
With WSA you are offered more than just a few discounts along with a logo to add to your website and brochure. Currently, the WSA website offers its members a total of 453 articles, spanning over 20 topic areas. These password-protected, members-only educational materials include nearly 100 audio podcasts conducted with successful sweeping contractors. WSA is also the only industry organization that offers its members educational ideas and information via an email update twice per month. You also benefit from direct contact with someone with nearly three decades of experience in helping power sweeping contractors succeed.
Remember: The road to failure is paved with getting all the low bids. Make 2017 the year you do what it takes to become a Premium Provider in the sweeping industry so you can increase your profit margin and the overall value your company provides!
