Best Equipment Rental Software 2024

The equipment rental industry in the US has tripled since 2000, leading to a massive boon for equipment rental companies. It has also spurred countless new entrants, making the market far more regionally competitive than it used to be.

Rental customers have increasingly higher expectations on communications and alerts, pricing awareness, and levels of service.

Selecting the right equipment rental software to power your business can prove to be a critical extension and multiplier of your team, and help distinguish you from competitors big and small.

Not all software is created equal, and different solutions serve certain customer profiles better than others. In this guide, we’ll walk you through why Quipli leads the pack for construction, industrial, and tool rental providers, as well as a few other options for other market segments.


Quipli: Best in class for construction equipment rental software

Established in 2020, Quipli has quickly become the frontrunner in equipment rental software for the next generation of equipment rental leaders. Specializing in construction equipment rental providers, Quipli offers a suite of features including an SEO-optimized website, comprehensive inventory management, a robust and seamless payments system, and 24/7 order acceptance capabilities.

Users praise Quipli for its user-friendly interface, responsive customer service, and the platform's ongoing enhancements based on user feedback. Although relatively new in the industry, Quipli's dedication to customer satisfaction and rapid feature development has earned it a 4.9 rating on Capterra, the premier software review site, which is the highest rating in its category

QuipliQuipli: Leading the Future of Equipment Rental Software

Quipli is transforming the landscape of equipment rental software with a blend of advanced features and user-friendly design, tailored to meet the needs of independent rental companies. As a cloud-based platform, Quipli offers a seamless, comprehensive solution for businesses looking to streamline operations, enhance customer engagement, and maximize their online presence. Here’s a look at why Quipli stands out in the industry:

Best-in-Class E-Commerce

Quipli excels in e-commerce capabilities, providing rental companies with a white-label website experience for its customers and a robust platform to manage their online bookings and payments on the back-end. Its integration with Stripe, a leading payment gateway, ensures secure and smooth transactions, enhancing customer satisfaction and trust. The white-label integration maintains a consistent brand experience, which is crucial for customer retention and brand loyalty.

Advanced Tax Capabilities

Handling taxes can be a complex aspect of running a rental business, but Quipli simplifies this with its advanced tax management features and native TaxJar integration. The platform automates tax calculations based on location-specific rules, ensuring accuracy and compliance. This functionality saves time and reduces the risk of errors, allowing businesses to focus more on growth and less on administrative tasks. 

SEO and Marketing as a Service

Once you have a website live, a key challenge is how to drive traffic to one’s site. Quipli’s SEO-optimized websites ensure that rental companies can easily be found by potential customers in their respective markets. By enhancing search engine rankings, Quipli drives organic traffic to its customers’ websites, increasing the likelihood of winning new leads cost-effectively. Additionally, Quipli offers paid marketing services to manage online ad campaigns to reach more customers in an ROI-positive manner

Ease of Use

Learning and adopting a new software system can be overwhelming – software today should be easy to implement, easy to learn, and delightful to use. This is one of Quipli's standout features. The platform is designed with the user in mind, offering an intuitive interface that simplifies complex rental processes. This user-friendly approach extends to both the business side and the customer-facing side, ensuring a smooth experience for all users. From inventory management to order processing, every feature is designed to be accessible and straightforward, reducing the learning curve and increasing efficiency.

Comprehensive Inventory Management

Quipli’s inventory management system is robust, allowing rental businesses to track their equipment in real-time. This feature includes maintenance scheduling, which helps keep equipment in top condition and maximizes time in the field, reducing downtime and ensuring customer satisfaction. The system also provides detailed analytics, helping businesses make informed decisions about their inventory.

24/7 Order Acceptance

With Quipli, rental companies can accept orders at any time, ensuring they never miss an opportunity to generate revenue. The e-commerce angle is critical here – after your team has gone home for the day, a customer may want to place an order from their laptop at 11pm instead of waiting to come in or call the next day. With Quipli, your team can be ready for it first thing in the morning.

Service and Repair Management

Maintaining equipment is crucial for rental companies, and Quipli’s service and repair management feature helps schedule and track maintenance tasks. This ensures that equipment is always in optimal condition, reducing the risk of breakdowns and prolonging the life of the assets.

Enhanced Checkout Functionality

Quipli’s checkout process is streamlined and user-friendly, including features like electronic signature collection and proof-of-insurance upload. These capabilities simplify the rental agreement process, making it easier for customers to complete their transactions quickly and efficiently.

Customer Account Management

Quipli allows customers to create and manage their accounts securely, offering a personalized experience. Customers can track their orders, view rental history, and manage their details in a password-protected environment, enhancing user satisfaction and loyalty.


Quipli’s focus on innovation, ease of use, and comprehensive service offerings makes it a standout choice for equipment rental companies. By providing best-in-class e-commerce capabilities, advanced tax management, robust SEO and marketing services, and a user-friendly platform, Quipli is setting new standards in the rental software industry. Its commitment to customer satisfaction and continuous improvement ensures that rental businesses can operate more efficiently and effectively, driving growth and success.

Alternative equipment rental software options


Booqable is a clean and modern minimalist system for startup rental companies, hobbyists, or alternative rental types – such as kayaks, AV equipment, or party rental. Its system is affordable and easy to use, just much less feature-complete if you run a brick-and-mortar construction equipment rental company.

Goodshuffle Pro

Goodshuffle Pro was designed and built for the events industry. For large and complex party rental companies, Goodshuffle Pro may be a prime option to consider.


1. What features should I look for in equipment rental software?

When selecting equipment rental software, look for features such as comprehensive inventory management, seamless e-commerce capabilities, and integration with popular payment gateways like Stripe for secure transactions. Advanced tax management to handle location-specific calculations, SEO optimization and marketing tools to drive traffic to your website, a user-friendly interface to simplify rental processes, and 24/7 order acceptance capabilities are also crucial. These features collectively ensure efficient operations and enhanced customer service.

2. How can equipment rental software improve my business operations?

Equipment rental software can streamline various aspects of your business by efficiently managing inventory and scheduling maintenance to minimize downtime. It enhances customer engagement through easy-to-use online booking systems and automates administrative tasks such as invoicing, tax calculations, and reporting. The software provides real-time analytics for informed decision-making about inventory and pricing, and robust customer account management for a personalized rental experience, ultimately boosting operational efficiency and customer satisfaction.

3. What are the benefits of cloud-based equipment rental software?

Cloud-based rental software offers significant advantages, including accessibility from anywhere with an internet connection, allowing for remote management. It ensures automatic updates and backups for data security and software improvements, and provides scalability to grow with your business, accommodating increasing inventory and customer demands. Additionally, it integrates well with other cloud-based tools and services, enhancing overall functionality and efficiency.

4. How can equipment rental software help with SEO and online marketing?

Advanced rental software solutions often include built-in SEO and marketing features, such as SEO-optimized websites that improve search engine rankings and drive organic traffic. These tools help manage online ad campaigns effectively, reaching more customers and providing analytics to track the performance of marketing efforts and adjust strategies accordingly. Customization options enhance your online presence, making it easier for customers to find and choose your services.