Freightliner Trucks followed the 2015 launch of its Hardest Working Cities recognition program by recognizing four new cities with the award at the World of Concrete show in Las Vegas February 3. Award winners for this year will be:
- New York, NY
- Charlotte, NC
- Edmonton, AB
- Seattle-Tacoma, WA
Freightliner launched this initiative to honor cities spearheading community growth and innovation. The program came after an economic data review revealed a compelling relationship between purchases of severe-duty trucks and thriving economies.
“We created the Freightliner Hardest Working Cities program because it’s clear that vibrant local economies count on severe-duty trucks, and the men and women who operate them, for essential jobs such as building highways, delivering construction materials, plowing snow and hauling refuse,” said Allan Haggai, marketing communications manager, Freightliner Trucks. “Hard work matters and it should be celebrated. We think it’s important to acknowledge cities and workers using products like ours to positively impact their communities.”
Since the launch of the program, six cities have been awarded the Hardest Working Cities title:
- Dallas, TX
- Indianapolis, IN
- Los Angeles, CA
- Nashville, TN
- Salt Lake City, UT
- Toronto, ON
As part of the recognition, Freightliner Trucks hosted a celebration where elected officials and business leaders accepted the award in each winning city. And Freightliner brought surprise gift and food deliveries to thank workers for their contributions to metro work sites. Sites included road construction projects, public works garages, refuse facilities and more.
“This is not only a great occasion for the Freightliner Trucks family to celebrate what our company stands for, but a chance to honor those who work hard while building strong communities,” said Mary Aufdemberg, director of product marketing, Freightliner Trucks. “Whether you are operating a truck, maintaining it, or building it, our industry is an amazing place to develop a career.”
Freightliner studied data for about 400 metropolitan census areas in the U.S. and Canada in 11 different data categories were reviewed. Data categories ranged from impact on overall gross domestic product to growth in employment to the number of jobs in key industry sectors including construction, manufacturing and logistics.