BOMAG Americas, Inc. announced Cole Renken was appointed as the new vice president of sales & marketing. Renken will be responsible for developing and executing short and long-term growth strategies to better optimize the sales and customer support for our dealer and rental channel partners.
Renken brings 20 plus years of construction equipment sales, business development and sales management experience to this position. Prior to joining BOMAG, he spent 10 years with Volvo Construction, with his most recent position as director of government and key accounts and prior responsibilities consisting of dealer development, regional sales and product management. Additionally, Renken worked for CNH in dealer sales management, government and military sales and marketing. Renken has a bachelor’s degree from Iowa State and an MBA from Marquette University.
“We are excited to have Cole join the BOMAG team," Rob Mueckler, president of BOMAG says. "He brings with him vast knowledge of our equipment industry as well as a great track record in sales leadership, customer support and motivating teams to exceed goals and objectives.”
“I am pleased to join the BOMAG team in a capacity that focuses on our customers’ needs and work closely with them to enhance the value that BOMAG products and services can add to their respective businesses,” Renken says. “As a leader in the compaction business for more than 60 years, BOMAG understands the importance in providing solutions to customer requirements. I look forward to working with our sales team and business partners to strengthen our leading position in compaction and capitalize on our growth opportunities in paving, milling and reclaiming.”