Exclusive Interview with Caterpillar Inc. Creative Director Archie Lyons

Archie Lyons, creative director at Caterpillar, Inc., says that Cat Trial 9: PAC-MAN™ was a great way to celebrate the brands 95th anniversary as well as showcase how the company is working hard to bring automation to the construction industry.

Integrating two iconic brands, Caterpillar, Inc. and PAC-MAN™ was no easy task. Archie Lyons, creative director at Caterpillar, Inc. says that the goal was to bring the gameboard to life in a way that showcased how the company is working to bring automation to the construction industry.

"We look at PAC-MAN as a construction site," Lyons says. "The ghosts are the challenges our customers face every day, you never know what is around the corner, just like PAC-MAN does not. He [PAC-MAN™] uses power pellets to take on the challenges, and we [Caterpillar] offer up our CAT dealer services." 

Watch his exclusive interview with Larry Stewart, ForConstructionPros.com editor, here.

Watch Cat Trial 9: PAC-MAN™ here. 

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