Integrating two iconic brands, Caterpillar, Inc. and PAC-MAN™ was no easy task. Archie Lyons, creative director at Caterpillar, Inc. says that the goal was to bring the gameboard to life in a way that showcased how the company is working to bring automation to the construction industry.
"We look at PAC-MAN™ as a construction site," Lyons says. "The ghosts are the challenges our customers face every day, you never know what is around the corner, just like PAC-MAN™ does not. He [PAC-MAN™] uses power pellets to take on the challenges, and we [Caterpillar] offer up our CAT dealer services."
Watch his exclusive interview with Larry Stewart, ForConstructionPros.com editor, here.
