Effective April 1, 2024, José Cuadrado has been appointed global chief executive officer at Yanmar Compact Equipment (Yanmar CE), and chairman of the board at Yanmar Holdings Co., Ltd. Cuadrado replaces Giuliano Parodi who, for the last six years, has led the transformation of Yanmar CE into a global leader – and who is now transferring to manage the Yanmar Group’s Strategy Division, as chief strategy officer.
In a career spanning more than 25 years, Cuadrado brings with him a wealth of relevant construction, industrial and automotive experience, working at leading brands that include Ingersol Rand, Doosan and CNH Industrial. He joined Yanmar CE in early 2023, where he is managing director of the company’s Europe, Middle East and Africa (EMEA) region; markets that equate to a third of the company’s global sales. A search has begun for his replacement, and Cuadrado will combine both global CEO and EMEA roles until his successor is appointed, from his current base in Europe.
In his new role, Cuadrado is responsible for leading increased organizational integration and improving financial performance, as well as driving customer success through best-in-class product development. He will play an important role in continuing the work of establishing Yanmar CE as a global leader in the compact equipment industry.
Cuadrado intends to focus on extending the company's product portfolio and strengthening its dealer network across all major markets, as well as setting plans to embrace upcoming technologies.
A Spanish national, Cuadrado holds a master’s degree in business and economics from University of Valladolid (Spain).
