Genie Names New Sales Leader in North America

Ben Bradshaw, a veteran of the equipment and rental industry, has joined the Genie team as the new executive vice president of North America sales.

Ben Bradshaw.
Ben Bradshaw.

Genie has named a new sales leader for North America. The company named Ben Bradshaw its executive vice president of sales for North America. Bradshaw has served for more than two decades in the rental industry. 

In addition to his strong industry background and deep understanding of the needs of equipment rental providers, Bradshaw has deep family roots in the equipment industry. His dad, Bob Bradshaw, spent 22 years at Genie before retiring as regional vice president for sales for the West Coast. Ben’s grandfather and Bob’s dad, also named Bob Bradshaw, spent nearly 40 years in the equipment and rental industry at Shepherd Machinery.

“I’m excited to be a part of the Genie team, where my role centers on understanding and addressing our customers' needs. I'm eager to collaborate closely with them and understand how we can continue to make an already great brand even better,” Bradshaw said. 

Genie shared two additional changes:

Will Westley, who joined Genie in 2022, has been appointed global vice president of sales transformation and operations. His focus in this new role will be to leverage best practices to ensure an industry-leading customer experience globally.

Sharbel Kordahi will succeed Westley in the role of vice president sales for the EMEA (Europe, Middle East and Africa) region.