With Super Bowl LX airing this Sunday, Feb. 8, 2026, football fans are excited to tune in for a game of strategy and some big performances. A fleet operations survey of 225 customers from Linxup is drawing its own parallels between the gridiron and the jobsite. The survey found the roles and metrics most valued by fleet professionals often mirror the teamwork and game play we enjoy from our couch.
Nearly half of respondents (48%) identified dispatchers as the “MVPs” of fleet operations, comparing them to quarterbacks calling plays and directing action. Fleet managers were next at 25%, the equivalent of a head coach setting the strategy, while drivers and technicians — “the players” executing daily tasks — took 16%.
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Safety unsurprisingly came out on top of the performance metric at 44%, a solid defense that keeps a team in control. That was followed by efficiency (29%) and consistent operational performance (22%). Real-time coaching also had a game-day counterpart: 62% of fleets prefer real-time alerts during operations, while 38% use after-the-fact coaching, a split that varied by industry and echoed different in-game adjustment styles.
The survey suggests that much like football teams adjust at the line of scrimmage, fleets benefit when communication, timely corrections and clear roles help operations stay on track.
