Brooks Tractor, with seven locations in Wisconsin and service to the upper peninsula of Michigan, is now a Merlo dealer.
“Brooks Tractor is always looking for ways to diversify its fleet and add value to the customer experience,” says Truie Brobston, sales manager. “If we can be their one stop shop, it helps us market the rest of our lineup. We were impressed with the technology the Merlo line has to offer and the overall fit and finish of their product.”
For seven decades the name Brooks has been associated with quality construction and agricultural equipment in the upper Midwest. Brooks Tractor is a Wisconsin construction equipment dealer, featuring John Deere, Hitachi, Atlas Copco and Dynapac and many other brands. Brooks Tractor serves markets from construction, agriculture, governmental and commercial construction, plus many more.
“Our hope is that by partnering with AMS (distributor of Merlo for USA) and Merlo, we can continue to serve our customers for all their equipment needs. Overall, this partnership should help us to grow while helping our customers do the same," Brobston says,
Brooks will carry the entire line of Merlo telehandlers. The line covers all segments of material handling. From the versatile multi-industry compact P27.6PLUS through the MF40.9 for AG, the High Capacity and Heavy Duty models, and the Roto for the construction, landscaping, utility and arbor segments.
"We are excited to partner with Brooks Tractor,” says Austin Bailey, AMS-Merlo sales manager. “The level of service that Brooks Tractor provides to their customers, along with their knowledgeable sales team, is what we look for when approaching new dealers. We are looking forward to further growing the Merlo brand with Brooks.”
Brooks is a family business with 75 years of operation, and with that is a family mentality that embraces employees and customers, the company says.
“Our future depends on the success of our customers,” Brobston says. “Our mission is to partner with our customers to provide the most cost effective, technology driven equipment solutions. We strive to deliver that every day. Whether in our shop or in the field, Brooks Tractor is there for everyone.”
Brooks’ locations are in the major metropolitan areas of Wisconsin: Milwaukee, Madison, Green Bay, La Crosse, Stevens Point and Racine. In addition, they will serve customers in northern Wisconsin and the upper peninsula of Michigan.
