Ready Mix USA, a CEMEX USA company, has pledged to donate nearly 100 cu. yd. of concrete to Soccer in the Streets for the development of two soccer field projects in the Atlanta area. Soccer in the Streets is a non-profit organization that develops soccer projects and provides leadership programs to benefit children in historically marginalized communities.
The donated concrete will be used for curbs and sidewalks for fields strategically planned near transit stations to provide easy access for children in the neighborhoods.
“At CEMEX, we are always looking for opportunities to contribute to improved quality of life and wellbeing in the communities in which we live and operate,” says Alberto de Armas, CEMEX senior vice president of human resources. “We are proud to support Soccer in the Streets. Our responsible business strategy closely aligns with the organization’s mission to help youth develop employable skills and promote healthy lifestyles.Through programs like Soccer in the Streets, we can build more sustainable communities. We will continue exploring additional ways we can support Soccer in the Streets, including through our global volunteering program, CEMEX Unite.”
CEMEX made the donation announcement as several of the company’s global executives, including members of the CEMEX USA Management Team, attended a session of IGNITE 2019, an initiative to develop leaders who embrace new ways of thinking, learning and working, while helping them achieve greater success as the industry evolves with digital technologies.
As part of the IGNITE leadership program, participants attended a community event hosted by Soccer in the Streets that promoted soccer and awareness of programs that serve youth who otherwise lack adequate access to sports programs or transportation.
“Partnerships like this are invaluable in our goal to cultivate healthy communities. Whilst the CEMEX materials donation towards our projects is fantastic, their support through community events like the IGNITE activation, whereby CEMEX employees are now interacting with the communities we serve, enhances the social impact of the work we all collaborate to do,” says Sanjay Patel, director of strategic projects. “We truly appreciate the role CEMEX is playing as we continue to grow the game and make an impact where it's most needed.”