Where Construction Chemicals, Waterproofing & Digital Solutions Meet

Under a theme, aligned with its global Purpose, “Making the World a Better Home,” Saint-Gobain North America will demonstrate its integrated approach across materials science, digital intelligence, and systemized construction. Through real-world applications, visitors will see how Saint-Gobain’s North American businesses work together to advance decarbonization, circularity, resilience, and performance across concrete, waterproofing, and the building envelope.

World of Concrete 2026 is scheduled for January 20-22, located within the Las Vegas Convention Center. Attendees can find Saint-Gobain North America at in the South hall, booth #S11027.

The booth experience will highlight how specification-driven solutions help address increasingly complex construction challenges, optimizing material efficiency, supporting carbon reduction goals, enabling circular use of resources, and delivering data-driven transparency from design through placement across the full project lifecycle.

Saint-Gobain’s booth will feature the following solutions:

Chryso – Advancing Concrete Performance & Decarbonization

Chryso will showcase advanced admixture and cement additive technologies designed to optimize concrete performance while supporting decarbonization and circular economy objectives in today’s increasingly complex cement and aggregate environments.

Featured solutions include ChrysoQuad, EnviroMix, and Optima 1000 Series water reducing concrete admixtures, as well as ChrysoEnviroAdd cement additives that deliver higher cement performance than traditional activators.

AdfilStrux & AdfilSinta – Advanced Fiber Reinforcement for Concrete

Chryso will also highlight AdfilStrux and AdfilSinta synthetic fiber solutions engineered to improve durability, efficiency, and sustainability in concrete construction.

Adfil®Strux macro fibers provide post-crack reinforcement as an alternative to traditional steel, while Adfil®Sinta micro fibers reduce early-age shrinkage cracking. Together, these solutions support corrosion resistance, improved jobsite safety, and meaningful CO₂ reduction compared to conventional reinforcement approaches.

Interstar – Elevating Concrete Aesthetics with Color

Interstar is the ready-mix expert in granular pigments and dispensing systems for concrete. As the inventor of granular pigments for ready-mix operations and purpose-built dispensers, Interstar delivers consistent color performance, durability, and production efficiency across architectural and infrastructure applications.

GCP – Waterproofing & Building Envelope Systems

GCP will present systemized waterproofing and building envelope solutions designed to deliver long-term protection, resilience, and performance across below-grade foundations, above-grade structures, and critical infrastructure.

Featured solutions include the PREPRUFE comprehensive waterproofing system, the global leader in pre-applied below-grade waterproofing, including PREPRUFE Liquid Flashing for detailing penetrations and transitions, and the newly introduced SWELLPRUFE, a next-generation bentonite membrane engineered to eliminate prehydration and wash-off risks. Additional solutions include BITUTHENE post-applied waterproofing systems and DE NEEF injection solutions for leak repair and remediation at any stage of construction.

Verifi – Digital Intelligence for Concrete Transparency & Performance

Verifi will demonstrate how digital, data-driven technologies are improving transparency, consistency, and performance in ready-mix concrete delivery. Verifi solutions enable real-time management of slump, water, and admixture during transit, reducing variability and supporting optimized materials use and carbon footprint reduction from plant to placement.

Driving the Dialogue on Resilient, Low-Carbon Construction

“World of Concrete 2026 provides an important platform to demonstrate how Saint-Gobain’s integrated approach helps the industry address performance, durability, and sustainability construction challenges in real-world conditions,” said Steve Williams, President North America - Construction Chemicals, Infrastructure, and Commercial at Saint-Gobain. “From advanced admixtures and cement additives to waterproofing systems and digital intelligence, we deliver a comprehensive suite of solutions for resilient, low-carbon construction across some of today’s most demanding projects, including data centers, healthcare facilities, and critical infrastructure developments.

G. Terry Harris Sr., Senior Director of Technical Services, Chryso North America will participate in the World of Concrete 2026 technical session on blended cements, presented by the American Cement Association and the American Society of Concrete Contractors, on January 21 at 9:30 a.m. “I’m pleased to join this technical panel on blended cements. Sharing insights and real-world performance data is essential as we work together to advance the dialogue and strengthen the future of cement.”

Visit Booth #S-11027 to connect with Saint-Gobain technical experts and experience how integrated solutions across concrete, waterproofing, digital technology, and the building envelope are helping shape the future of resilient, sustainable construction.