In an effort to improve the lives of veterans and address critical needs in the communities where its customers, dealers and employees live and work, Doosan Bobcat has announced two major new partnerships. The company will be joining forces with the Wounded Warrior Project (WWP) and Bombas to offer unique support to those in need.
Selling Scale Models to Benefit Veterans
Bobcat’s new partnerships officially launch during the CONEXPO-CON/AGG 2020 show in Las Vegas from March 10-14, 2020. Show attendees will be able to purchase a limited-edition scale model of a T76 camouflage-wrapped loader on display at Doosan Bobcat’s booth.
The model will cost $40 (which includes free post-show shipping and delivery), and Doosan Bobcat will donate gross sales of up to $80,000 (or 2,000 units) to Wounded Warrior Project.
“We are proud to work with Wounded Warrior Project to give a voice to our veterans and raise awareness for this great organization,” said Mike Ballweber, North American president of Doosan Bobcat.
Additionally, attendees will be able to support injured veterans by purchasing WWP-branded apparel and gifts at the Doosan Bobcat booth pop-up store.
“We’re incredibly grateful for Doosan Bobcat’s passion for serving injured veterans and their families,” said WWP Chief Development Officer Gary Corless. “Their support will help us honor and empower warriors and provide life-changing programs and services free of charge.”
As an extension of its recognition of U.S. military service members, Doosan Bobcat will identify a military veteran to receive a new T76 R-series track loader. The machine is valued at $75,000. Ballweber explains that the giveaway represents gratitude to those who serve our country.
“Our service men and women put their lives on the line for our country every day, and they deserve support long after they return from active duty,” said Ballweber. “Donating one of our machines is just one way we can thank someone who has given so much to our country.”
Donating 5,000 Pairs of Bombas Socks
Doosan Bobcat purchased 5,000 pairs of Bombas’s new, high-performance boot socks to give away at its booth. The socks will have Bobcat-branded packaging and would typically retail at more than $20.
For every item purchased, Bombas donates a specially designed item to someone in need. Through this partnership, Bobcat will donate 5,000 pairs of socks to the shelters and programs of the Department of Veterans Affairs to benefit at-risk veterans.
“We are happy to work with Doosan Bobcat and donate 5,000 pairs of socks to veterans in need,” said Alex Cohen, Associate Director of Corporate Sales at Bombas. “Our hope is to create a longer, lasting impact that raises awareness about homelessness and the importance of giving back within our local communities.”