Fame Rental has introduced a fully embedded, real-time Customer Relationship Management (CRM) solution built directly into its ERP platform for the rental industry. The new CRM tool is designed to give sales, service, and support teams streamlined access to customer data within a single system, eliminating delays and inconsistencies often seen with third-party CRM integrations.
Unlike typical bolt-on CRM solutions, the Fame Rental CRM operates within the same core application and database as the broader Fame platform. This integration offers teams real-time visibility into customer interactions and related documents, helping reduce errors and improve collaboration across departments.
The new tool is aimed at helping rental businesses strengthen customer relationships by giving all team members — from front-line staff to leadership — immediate, accurate insight into customer needs and activities.
Features of the Fame Rental CRM include:
- Dashboards and calendars for tracking calls, meetings, and tasks
- Integration with key documents like quotes, contracts, work orders, and invoices
- Automated scheduling and reminders for both teams and customers
- Location-based tools through FameAir Maps and Notifications for targeted communication
By unifying CRM functions within its existing ERP framework, Fame Rental seeks to simplify operations and help rental businesses better manage the full customer lifecycle.
