NPKCE Purchases Genesis Attachments

‘We continue to [diversify to endure industry cyclicality] as we come together with Genesis to expand into the scrap, demolition and adjacent industries’

Npk Genesis

NPK Construction Equipment (NPKCE), a subsidiary of Nippon Pneumatic Mfg. (NPK Japan), purchased Genesis Attachments LLC (USA), Genesis Holdings (Germany), and Genesis GmbH (Germany).

Pointing out the two companies’ similar focus on producing quality attachments, NPKCE President Dan Tyrell says, “Genesis has a great distribution network and an incredible group of dedicated employees. Genesis’s scrap processing, demolition, and material handling attachments are well engineered, high quality products with an outstanding reputation with their customers in the marketplace. The acquisition of Genesis will make both companies stronger. The expertise, the experience, the culture and the company spirit of both businesses will benefit all of our customers and dealers, both nationally and globally.”

Genesis Attachments was founded in 1997 and is based in Superior, Wis. Genesis GmbH was founded in 2002 as the European licensee and exclusive sales partner of Genesis Attachments. Genesis employs 117 at its manufacturing facility in Superior, Wis., while their presence in Europe adds 15 people.

NPK doesn’t plan on making significant changes, but rather plans on coming together with Genesis to continue improving the experience for dealers and end users.

Nippon Pneumatic Mfg. Co. LTD was founded in the early part of the 20th century selling pneumatic tools and has been designing and manufacturing construction equipment attachments since the late 1950’s. By the mid 80’s, NPK was a well-established, highly reputable manufacturer of hydraulic hammers, crushers/pulverizers, shears and pile drivers. In 1985, NPKCE was established to provide exclusive distribution and product support for the western hemisphere.

NPK worldwide has maintained the philosophy that with enough diverse products and industries, it can withstand the valleys that every industry encounters over time.

“Through acquisitions, mergers, expanded products, and various new products NPK has continually worked to satisfy this philosophy and through all these opportunities we have stayed true to our philosophy to exceed customer expectations each and every day,” Tyrell says, “We continue to work toward this goal as we come together with Genesis to expand even further into the scrap, demolition and adjacent industries.”

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