NPE Offers New Looks at Marketing for Contractors

New speakers present new marketing focused sessions at National Pavement Expo in Nashville.

Four new marketing sessions by new speakers at National Pavement Expo, Feb. 2-5 in Nashville, will help contractors as they enter the 2011 season.

Jeff Slutsky, Street Fighter Marketing, brings his unique approach to contractor marketing in his 3-hour workshop, "Street Fighter Marketing: Building Sales on a Shoestring Budget," Feb. 2. Slutsky says the workshop is "a 'must' for anyone involved in the planning, organizing, or executing a contractor's marketing program." He also will present a 90-minute session, "Street Fighter Selling Tactics: Simple Selling Approaches to Easily Close More Sales."

True Nature's Jeff Korhan also makes his first appearance at NPE with 3 timely seminars related to marketing using social media. His 90-minute sessions are "Twitter, Facebook, and Blogging: How to Capitalize on Social Media Marketing," "Build Sales -- and Your Business Legacy -- By Writing a Blog," and "Strategic Social Media Marketing for Entrepreneurs and Small Businesses."

For complete descriptions and to register visit