New caterpillar.com Designed to Elevate Enterprise Messages and Company Image

The site is home to content focused on strategy, sustainability, innovation, community involvement and social responsibility.

The following information was released by Associated Equipment Distributors (AED):

Caterpillar Inc. has launched a new corporate website, caterpillar.com, designed to elevate the company's image online as an enterprise that exhibits global leadership and applies innovative thinking as it helps build a more sustainable world. The new caterpillar.com brings a fresh look and feel and increased functionality to the web. In addition, enhanced editorial content tells the stories of Caterpillar in a more robust way while also bringing heightened visibility to the company's full portfolio of brands.

Caterpillar.com is now the home for content focused on strategy, sustainability, innovation, community involvement and social responsibility, as well as investor relations' information, career opportunities and media resources.

Cat.com remains the home for content related to Cat machines, engines, industry applications, dealers and parts and services. Caterpillar.com integrates with cat.com through cross promotion and simple links.

Caterpillar.com is currently available in English. During 1Q 2011, the global site will be made available in Chinese, Japanese, French, Spanish, Portuguese and German.

The move to a distinct corporate site brings more visibility to company information and is the first step in a long-term strategy to position Caterpillar as an industry leader online.

About Caterpillar:

For more than 85 years, Caterpillar Inc. has been making progress possible and driving positive and sustainable change on every continent. With 2009 sales and revenues of $32.396 billion, Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company also is a leading services provider through Caterpillar Financial Services, Caterpillar Remanufacturing Services, Caterpillar Logistics Services and Progress Rail Services. More information is available at: http://www.caterpillar.com.

Article Date: 12-04-2010

Source: Caterpillar Inc.

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Associated Equipment Distributors (AED) is an international trade association representing companies involved in the distribution, rental and support of equipment used in construction, mining, forestry, power generation, agriculture and industrial applications. AED member dealers are unique in that they are each authorized, via contract with an original equipment manufacturer, to inventory, sell and service new machinery in a given geography. More than 90% of AED's factory authorized dealers rent construction equipment as well. The Associated Equipment Distributors strongly adheres to and strongly advocates principles of integrity, ethics and fairness. The AED urges its members to conduct their businesses ethically and compatibly with the free enterprise system and the laws which govern it. Contractors can locate factory authorized construction equipment dealers at the MachineMart web site.

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