Reid Supply Launches E-Commerce Website

Reid Supply's new e-commerce website for industrial products features better search tools and online account management

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MUSKEGON, MI (November 3, 2011) – Reid Supply Company launched its new e-commerce website for industrial products today with better search tools and online account management.

"The new is a culmination of best practices in web design and creative collaboration between the web team and our customers," said John Carrier, President of Reid Supply Company. 

One of the new features of is the speed at which someone can find the products they need. They can browse categories, such as Material Handling or Leveling Devices, and see instantly the next logical step leading to the product details. Basically, the customer can find exactly what they need in only a few clicks.

Other features include: an enhanced search engine; better data organization; filter results by attributes; sort by popularity and price; a new item detail page with easy-to-read layout; and improved product details.

Managing account information has been simplified on Once logged into the user's account, they can upload a spreadsheet using the "Uploader" tool. This makes it easy to re-order as a manufacturer needs product. Check-out is completely new with a streamlined process that guides customers through check-out quickly and accurately.

To make the site easier to use, it is loaded with product photographs for customers who prefer image-driven navigation to help with their search. Also included are computer aided design (CAD) images, which are free to the customer.

"Our new search engine is very intuitive in the sense that as you are typing, it is auto-suggesting in a drop-down window," said Greg Palmer, Director of Marketing at Reid Supply Company. "This can be very handy if you don't know exactly what you want. This new search engine can be very helpful to research and source products." offers free CAD images on more than 90% of everything in the Reid Supply Company catalog. "Our goal is to make it easy for an engineer or technician in any industry to come to and simply download the CAD part they need for their engineering designs," says Palmer.

The company's new website offers a knowledge base for engineers, designers, machinists, hobbyists and scholars. This repository of information features the free CAD library, a large collection of reference books, a free e-newsletter, free resource guides, special requests and more.