IronPlanet, an online marketplace for selling and buying used equipment and other durable assets, has unveiled the new allEquip fixed and negotiated pricing format with Make Offer functionality. By adding allEquip to its worldwide technology-driven online and onsite auction formats, IronPlanet now offers sellers the industry’s most robust suite of disposition options, including a fixed and negotiated pricing format that enables them to set expected returns.
“With the new allEquip, sellers who may have waited to market their equipment through online and onsite auctions now have a clear option to set their own prices, as well as the flexibility to see what offers might come,” said Matt Ackley, IronPlanet Chief Marketing Officer. “Additionally, IronPlanet enables parallel listing so that sellers can market on their own website and on IronPlanet, reaching a seller’s local audience as well as our 1.5 million registered users. For buyers, the new allEquip is a great set and negotiated pricing format option to auction bidding, which also enables us to bring more quality equipment to market, faster.”
allEquip enables sellers to:
- Control revenue and increase the speed of cash recovery
- Take advantage of Make Offer functionality to provide maximum flexibility for the disposal of equipment
- Fully configure price, offer thresholds and duration
- Offer listings in parallel on their own website or other channels simultaneously
- Control the negotiation process to limit communication burdens
- Get full access to offer data to better understand marketplace dynamics
- Market to IronPlanet’s 1.5 million registered users worldwide
- Rely on the full support of IronPlanet’s inside sales team
It enables buyers to:
- Access an even larger and constantly changing selection of quality equipment
- Shop a fixed and negotiated pricing format that takes variability and pricing risk out of the purchase process
- Bid confidently with the IronClad Assurance equipment condition certification and full inspection reports, unique to IronPlanet
allEquip with Make Offer functionality is now available in the IronPlanet, GovPlanet and TruckPlanet marketplaces, along with its traditional online and onsite auctions.
