Gearflow's Tips on Online Marketing for your Business

In this episode, Karen Scally, a construction industry expert, speaks with Ben Preston, chief marketing officer and co-founder of Gearflow, about how rental businesses can tackle online marketing.

June 15, 2021

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In this episode of Rental's The Bottom Line, Karen Scally, a construction industry expert, speaks with Ben Preston, chief marketing officer and co-founder of Gearflow, about how rental businesses can tackle online marketing. They cover topics like common misconceptions, tips, and SEO, as Preston shows why, and how, rental businesses should compete online.

To read more about online marketing, check out the articles, The Ultimate Guide to Rental Marketing (How to Rank on Google for Free): Part 1, Part 2, and Part 3.

Rental's The Bottom Line features conversations and interviews with subjects from around the industry that pertain to the challenges, questions, goals, and tips that business owners want to know about. Click here to find past episodes of Rental's The Bottom Line podcast.

The Port of Baltimore is used by many of the largest construction machinery manufacturers.

Construction Supply Chain and the Baltimore Bridge Collapse

How much will construction and other supply chains be impacted by the collapse of the Baltimore Bridge and the suspension of traffic through the Port of Baltimore? End users may temporarily face delays and increases.

What Does The Future of Striping Look Like?

To elevate your striping game, it's all about the technology and the tools.

How Home-based Drug Deactivation and Disposal Saves Lives

Opioids in Construction: How Home-based Drug Deactivation & Disposal Saves Lives

Whether used by children or adults, excess medications in the household are a huge threat. Eliminating unused medications should be a top priority. Your employees should know that this is important to you as an employer.

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Snorkel's Take on the Future of Lithium-Powered Machines

In this episode of The Bottom Line, Rental Editor Alexis Sheprak talks with Matthew Elvin, CEO of Xtreme Manufacturing and Snorkel for the global manufacturing business.

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Tips for How Rental Businesses Can Keep Employees

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak chats with Ian Iringan, outside sales representative for Arvada Rent-alls in Colorado, about the business values that help keep employees around and more.

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Exciting Engine Innovations with Briggs & Stratton

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak has a conversation with Chris Meyers, product manager for utility engines at Briggs and Stratton.

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Doosan Portable Power Addresses ARA Show, Latest Innovations

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak sits down with Jeremy Bailey, director of product and project management at Doosan Portable Power.

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Sitting Down with Quipli, the Rental Industry's Newest Player

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak sits down with Kyle Clements, founder and CEO of Quipli, and Mckena Voshell, business development at Quipli.

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Talking BASECAMP with Thermal Intelligence

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak sits down with Mark Malekoff, director of Thermal Intelligence.

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Skyjack Talks TH Series Telehandlers

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak sits down with Skyjack Vice President of Marketing Malcolm Early and Director of Product Management Kurt Atchison to learn more about their newly redesigned telehandlers, the TH Series.

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Top Safety Tips from Hy-Brid Lifts for Rental Business Owners

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak talks to Marshall Shaver and Justin Kissinger from Hy-Brid Lifts about June's National Safety Month and the lessons that can come from it.

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RYAN Equipment, Young Entrepreneur Talk Landscaping in Rental

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak sits down with Ron Scheffler, senior product manager for RYAN, and Christian Schloegel, a lawn care business owner from the Chicago area who has a thriving business at 19-years-old.

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Ditch Witch Digs into Vacuum Excavators, Walk-Behind Trenchers

In this episode of Rental’s the Bottom Line, Editor Alexis Brumm talks to Brant Kukuk, compact equipment product manager, and Chapman Hancock, product marketing manager, vacuum excavators, from Ditch Witch.

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Compressor Maintenance Tips with Kaeser Compressors

In this episode of Rental’s the Bottom Line, Rental Editor Alexis Brumm talks to Tehran Browne, product engineer, and Chance Chartters, sales manager, from Kaeser Compressors.

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Vanguard Breaks Down TCO in 3 Ways

In this episode, Vanguard experts Chris Meyers and David Frank discuss what total cost of ownership looks like from three perspectives and how manufacturers can address these various outlooks.

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What CASE Construction Equipment is Doing for Rental

In this episode of Rental's The Bottom Line, Editor Alexis Brumm talks with Dave Garton, national accounts manager at CASE Construction Equipment.

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What's New with Magni America

Rental Editor Alexis Brumm speaks to Joe Leinwol, vice president of sales, and Gary Weisman, vice president of marketing and operations, at Magni America in this episode of Rental's The Bottom Line.

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JLG's Rob Messina Talks Aerial Innovation, Safety

In this episode of Rental's The Bottom Line, Rental Editor Alexis Brumm sits down with Rob Messina, senior vice president of product development and product management for JLG Industries' Access team.

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Point of Rental's What to Take (and Leave Behind) From 2020

Point of Rental shares lessons from 2020, what will continue (and change) in 2021, and about the technology available to help businesses tackle touchless processes, like renting via smart lockers.

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Serious Labs Talks VR, Training, and Jobsite Readiness

Serious Labs explains how they increase learning engagement using VR technologies, their latest partnership with IPAF, and how COVID has affected training.

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What COVID has Meant to Home Depot Rental

The Home Depot Rental team describe how COVID has affected the company and give us an inside scoop of what's to come in 2021.

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Alert Rental Addresses Women in Rental, Rental Software

Rental chats with Kara Longmire, CMA, co-president, and CEO, and Mary Crosslin, co-president and COO, of Alert Rental.

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Vizinex RFID Talks All Things Tech

Rental sits down with Sandra Garby, co-founder, president, and VP of operations, and Ken Horton, co-founder and CEO, of Vizinez RFID.

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Sunbelt Rentals Jeff Stachowiak Addresses the ANSI Standards

Jeff Stachowiak shares his expertise on the new ANSI Standards that went into effect in June 2020.

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Skyjack Talks WERISE Campaign and Growth After a Pandemic

Skyjack President Ken McDougall and Vice President of Marketing Malcolm Early sit down with Rental editor Alexis Brumm.

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Talking Training and Safety with Fairchild Equipment

Fairchild Equipment discusses company's safety first mentality.

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ASV Holdings' Buck Storlie Talks New MAX Series Loaders

Buck Storlie, product line manager at ASV Holdings, gives an inside scoop on the MAX Series loaders and their impact on the rental market.