
When asked about his company’s Website, Pacific Rim Equipment Rental owner Lee Forte said it could be better. What he would like is more information about the tools and equipment the Seattle, WA, store rents. “Specs, access to operator’s manuals, more information about generators, including application and wattages, would all be helpful to customers,” he emphasized.
Forte, who also owns AA Tool & Equipment Rental in Auburn, WA, mentioned Pacific Rim isn’t involved in social media tools such as Facebook and he rarely has time to even answer all the emails the store receives. “Our Website lists our inventory and rental rates and includes our newsletter, in which we highlight new equipment, specials, and other company news,” said Forte. “We post informational videos, but that too is limited by how much time and energy we have.”
Pacific Rim Equipment Rental has been in business 10 years and the owner has been in the industry for more than 40 years. The store does approximately 80 percent of its business with contractors and the remainder with homeowners. It employs eight full-time employees who are kept busy by a market that Forte indicated “is doing very well.”