MEC Aerial Work Platforms Promotes 3 Executive Positions

Coinciding with the realignment, MEC announces the promotion of Brian MacFarland to Executive Vice President, Kyle Waller as Vice President, Parts, and Product Support, and David Baxter as Vice President, Marketing & Product Management.

The MEC NANO10-XD lightweight scissor lift.
The MEC NANO10-XD lightweight scissor lift.
MEC Aerial Work Platforms

Brian MacFarland, Executive Vice PresidentBrian MacFarland, Executive Vice PresidentMEC Aerial Work PlatformsMEC Aerial Work Platforms announced the promotion of three executive roles at the company: Brian MacFarland to Executive Vice President; Kyle Waller to Vice President, Parts, and Product Support; and David Baxter as Vice President, Marketing & Product Management.

Brian MacFarland joined MEC in 2020 and has served as Vice President, Parts, and Service. In this role, MacFarland will oversee MEC’s Sales, Marketing, and Operational teams to ensure a seamless, world-class experience for MEC’s customers. Prior to joining MEC, MacFarland was General Manager and President at Equipment Parts Wholesale (EPW) leading the company through its eventual sale to TVH. MacFarland started in the AWP industry in 1995 with UpRight gaining progressive responsibilities over 7 years in parts and service. MacFarland is a Veteran of the US Marine Corps and will continue to report to MEC’s President David White, who will oversee the Finance, Engineering, and Human Resources teams.

David White, MEC President commented, “Brian MacFarland has proven to be a savvy commercial and operational leader for MEC and has been instrumental in our rapid growth. Brian’s appointment will help lead MEC’s evolution as a premier Aerial Work Platform supplier to the rental industry.”

“I am honored to take on an expanded role and look forward to helping our team increase MEC’s value to our customers and drive the next phase of our growth," said Brian MacFarland, MEC Executive Vice President. David Baxter, Vice President, Marketing & Product ManagementDavid Baxter, Vice President, Marketing & Product ManagementMEC Aerial Work Platforms

Kyle Waller

Coinciding with this realignment, MEC announces the promotion of Kyle Waller as Vice President, Parts, and Product Support. Waller started with MEC in 2020 and has served most recently as Director of Parts and prior to that as Central Region Sales and Business Development Manager. Before joining MEC, Waller spent 2 years at Amazon in operations management and 5 years with Genie Industries in sales and business development roles. Waller will report to Brian MacFarland.

"As part of that team, Kyle brings strong customer and product knowledge to the critical parts and service role. His leadership, energy and industry familiarity will help streamline and expand MEC’s aftermarket services," says MacFarland. Kyle Waller, Vice President, Parts, and Product SupportKyle Waller, Vice President, Parts, and Product SupportMEC Aerial Work Platforms

David Baxter

MEC also announces David Baxter as Vice President, Marketing & Product Management. In this role, Baxter will oversee MEC’s product development and positioning along with MEC’s marketing communications team. Baxter brings over 10 years of experience as Vice President Marketing and Product Strategy at Harmar Mobility, LLC, a medical device manufacturer and over 17 years in marketing, product management and strategic planning in the AWP industry at JLG and UpRight. Baxter will report to Brian MacFarland.

"I am excited to welcome David Baxter back to the AWP industry and to the MEC team. David’s marketing and product development and voice-of-customer experience will help MEC refine and expand its innovative product lineup," says MacFarland.


Page 1 of 240
Next Page