Launched in 2014, the company offers a digital business-to-business platform to empower companies to enter the rental marketplace. Suppliers and renters can join for free, while KWIPPED monetizes interactions by charging a fee to the supplier on each successful transaction.
"North America has a well-established rental market across many industries," says Robin Salter, chief marketing officer of KWIPPED.
"However, renting equipment across most industries, construction included, is a fairly agnostic process. KWIPPED extends that functionality to anyone who wants to be part of the rental market."
Many of the early entrants into the KWIPPED marketplace are established equipment rental companies in 17 industries, including the construction, medical, laboratory and audio-visual fields.