ARA Introduces Rental Industry Performance Standards

MOLINE, IL (September 25, 2011) -- The American Rental Association (ARA) published ARA Rental Market Metrics, a white paper outlining industry standards for calculating and reporting equipment rental company performance metrics.

ARA Rental Market Metrics provides equipment rental companies a consistent way of calculating and reporting critical performance measures. It develops industry standards for the definition of a day, original equipment cost (OEC), and for the calculation of time (physical) utilization of equipment, financial (dollar) utilization, fleet age and percentage change in period-over-period rental rates.

ARA members can read the white paper by clicking on the ARA Rental Market Metrics link and logging in to the association's site.

(More on ARA Rental Market Metrics . . . )