High Reach Company Acquires Genisys Software

High Reach Company LLC (HR2), based in Sanford, FL, has completed the acquisition of substantially all of the assets of Genisys Software Inc., based in Minneapolis, MN.

High Reach Company LLC (HR2), based in Sanford, FL, has completed the acquisition of substantially all of the assets of Genisys Software Inc., based in Minneapolis, MN.

“For more than a decade, HR2 has relied on the products, services, and hard work of Genisys. During that time our companies have established a valuable business alliance. We have come to appreciate and respect the working relationship created.” says Lance Renzulli, general manager at HR2. “Genisys has played an integral role in the productivity and efficiency of HR2."

Helen Lum, chief financial officer at HR2, adds, “This will solidify Genisys’s position as a proven provider of fully integrated software to a variety of rental industries. Combined, Genisys has licensed its various software suites to rental locations in 45 states and in Canada. For the customers of Genisys, its employees and vendors, this acquisition marks the beginning of an exciting new chapter. Together, we can look forward as a stronger organization; focus our energy and attention on delivering innovative new products; extend core capabilities and provide exceptional customer service that will help our customers generate more service and sales."

“This acquisition is a game-changer for Genisys. It will allow us to keep the entire team in place (including the support and development staff), while accelerating their opportunities to drive organic growth from their existing customer base and new clients,” says Martin Selkregg, IT/network administrator at HR2. “It also provides entry into new markets, with their upcoming SaaS (Software as a Service) hosted product line."

Customers will soon hear about new ways Genisys can help them increase revenues – from rentals, sales, parts and service offerings. Genisys has developed several different web portals to allow for anything from basic website integration to a fully integrated web store. Two new products are currently in development and Genisys' customers will get a first look at these innovations over the coming months, along with version 8.0 of AlphaRENTAL and updates to the Genisys Mobile product line. AlphaRENTAL is a fully integrated solution for all aspects of rental and sales functions including quotes, reservations, rental contracts, invoicing, inventory utilization, parts, maintenance, management reports, dashboards, and financials.

HR2 has already begun the process of integrating the two organizations. The combined customer benefits and operational efficiencies are expected to result in a new, stronger organization that can uniquely create more value for its customers, employees and vendors than the sum of the stand-alone business units.