At its annual shareholders meeting, CERF’s proposed name change to Canadian Equipment Rentals was approved.
This name change reflects the rebranding efforts recently initiated by management and the corporate strategy approved by the board of directors, which has the company expanding its rental offerings into new market segments including large industrial projects.
The company also announced that in Q2/16, it has successfully sold various pieces of under-utilized rental equipment from both its Energy Services and General Rentals divisions for proceeds of approximately $3.2 million. These funds will be used to pay down debt and for general corporate purposes.
