Ford is offering as much as $10,000 in discounts on its F-150 pickup truck, with certain half-ton Fords in select regions getting cash on the hoods.
Ford pickup truck sales are down overall — more than 2% when compared to the first half of 2014, and June sales specifically took a pretty big hit, falling off 8.9%.
According to Automotive News, Ford says average transaction prices for the new all-aluminum F-150 are far above average 2014 prices, and the truckmaker is averaging less incentives when compared to what GM and Ram are offering.
There's little doubt the F-150 is taking the brunt of the sales hit for Ford lately, as it completely rebuilt two huge F-150 plants to accommodate the new construction and manufacturing processes needed for the first fully aluminized half-ton pickup truck.
