Ram Introduces 2019 1500 Laramie Longhorn Edition

The Laramie Longhorn Edition is a no-compromise luxury truck with a southwestern theme.

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The Ram Laramie Longhorn has earned the title Luxury Pickup Truck of Texas from the Texas Auto Writers Association (TAWA) two years in a row.

The 2019 Ram 1500 Laramie Longhorn is layered with premium materials with authentic wood, metal and leather elements. Ram 1500 Laramie Longhorn models are distinguished externally by the standard two-tone RV Match Brown trim or monotone paint, premium LED headlamps and tail lamps, and unique wheels and grilles.

Inside, the 2019 Ram 1500’s Laramie Longhorn trim greatured a segment-exclusive hand-wrapped, 100 percent full-grain leather dashboard and southwestern-design-inspired door-panel and armrest coverings. Throughout the cabin, a new embossed alligator skin pattern leather covers surfaces including the center console, instrument panel, seats and door panel inserts.

Other unique details include satin chrome accents, a brushed-nickel metal badge flush-mounted on the console lid and a new “Longhorn” branding mark burned on the wood-trimmed upper glove box door. Real barn-wood accents are used throughout the cabin. Wood tandem doors on the center console provide closed storage.

At night, the cabin is accentuated with ambient lighting. Longhorn interior colors include Mountain Brown/Light Mountain Brown and Black/Cattle Tan full-leather seats with contrast piping. Heated, full-leather rear seats and class-exclusive rear seat ventilation are available on Longhorn.

A chrome billet “RAM” grille and chrome header surround the premium LED lamps with Adaptive Front-lighting System (AFS). Chrome bumpers, tow hooks and side steps come standard as do wheel flares. Two-tone color options complement the RV Match Walnut Brown paint. New 20- or  22-in. wheels are offered with a variety of complementary finishes.The Laramie Longhorn Edition belt-buckle badge appears on the front doors and tailgate.

Connectivity iis offered through a 4G WiFi hot spot, while exclusive SiriusXM 360L provides apersonalized listening experience, SiriusXM Guardian, five USB ports to link with the Uconnect system and a 12-in. touchscreen featuring split-screen capability for dual-application operation or full-screen single application operation. 

The 2019 Ram 1500 offers 225 lbs. of weight reduction and up to 12,750 lbs. of towing capability. The eTorque mild hybrid system and active systems that improve fuel efficiency and assist drivers. 

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