Ram revealed the new 2018 2500/3500 Heavy Duty Longhorn “Ram Rodeo” Edition. Based on the Longhorn trim, the Longhorn Ram Rodeo adds content to this luxury pickup. The Ram Longhorn earned the title Luxury Pickup Truck of Texas from the Texas Auto Writers Association (TAWA) two years in a row.
Loaded with premium materials, the Longhorn interior presents unique features and design cues. The Longhorn Ram Rodeo Edition builds on that theme by adding a suede headliner against beautifully contrasted interior colors such as Black and Cattle Tan.
Ram Rodeo’s exterior design upgrades include body-colored bumpers and side-steps. Distinctive “LONGHORN” badging stretches across the width of the tailgate against available RV Match Walnut Brown, Brilliant Black Crystal, Bright White, Pearl White, Delmonico Red or Granite Crystal Metallic (monotone only). Twenty inch aluminum wheels with optional painted pockets are standard on Ram 2500/3500 single-rear-wheel trucks. Ram 3500 dual-rear-wheel trucks receive 17-in. polished aluminum wheels.
The Ram Rodeo includes a fifth wheel/gooseneck trailer prep package and bed-view camera to provide owners with a factory solution for heavy trailers and deliver a clear view to align with the hitch point. The Longhorn Ram Rodeo also features Ram’s exclusive rear air suspension for comfort and expert load-leveling when hauling payload or trailer.
Rounding out exterior features is the addition of a Mopar bed step and Ram’s skid plate protection group.
The Heavy Duty Longhorn Ram Rodeo Edition is available in Crew Cab and Mega Cab, 4x2 and 4x4 configurations. The standard engine is a 6.4-liter HEMI V-8 or there is an optional 6.7-liter Cummins Turbo-diesel I-6.
Pricing
2018 Ram 2500 Heavy Duty Longhorn Ram Rodeo - Manufacturer’s Suggested Retail Price (MSRP) $60,790, not including $1,695 destination
2018 Ram 3500 Heavy Duty Longhorn Ram Rodeo - Manufacturer’s Suggested Retail Price (MSRP) $71,260, not including $1,695 destination
The new Ram Heavy Duty 2500/3500 Longhorn Ram Rodeo will be available in the third quarter of 2018.
