Cat Trial 14: A Centennial Celebration at Caterpillar Inc.

How do you recognize and commemorate the world’s largest construction equipment manufacturer, a brand that’s recognizable to people ages 1 to 101? You go big! Here’s how Caterpillar is doing it.

Celebrating the 100th anniversary of this iconic American brand is no small feat, and it’s one Caterpillar Inc. Brand Strategist Jenny Young and her team have taken efforts to make memorable for customers and Cat fans alike, she tells Equipment Today Editor-in-Chief Kathy Wells in this behind-the-scenes interview at Cat Trial 14: After Hours. New gear, new logos, new museum features and events all year long. You won’t want to miss out especially if you’re trying to get your hands on the Cat Limited Edition D3 Dozer in a very special Centennial Grey paint scheme. 

See the new Limited Edition Centennial Grey machines in action under the bright lights at Cat Trial 14: After Hours here. 

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