Dynapac presents its new visual product identity, consisting of three main colors: red, white and grey. The new colors support the future image and spirit of the Dynapac brand, underlining the innovative character of the products and the modern design lines.
“Red has always been a significant color for Dynapac, and when investigating the brand values, the red color was among the top recognition factors,” says Herman Matthyssen, Global Vice President Marketing. “The new colors also underline the uniqueness of the Dynapac brand, now part of the Fayat Group.
“We are very proud of our new visual identity," he adds. "It signals we are an independent brand with our own sales channels, technology and product portfolio.”
Dynapac is also launching its new compact asphalt tandem roller, the CC1100-1200. The sixth generation of these rollers will immediately become available in the new colors scheme. All other products will have the new colors soon.
“Our aim is to have all Dynapac products in the new colors before year-end, and that seems very realistic right now,” Matthyssen says.
“We are thrilled to unveil the new Dynapac product identity to the North America market. It’s also with great pleasure that we welcome our employees, dealers, rental partners and end users to the Dynapac North America family,” says Brian Bieller, President, Dynapac North America.
The Fayat acquisition of Dynapac from Atlas Copco was finalized on October 4, 2017, leaving a short window to launch the new visual identity before the upcoming trade show and Spring paving seasons.
“We felt this event needed to happen now, not only to introduce the new visual identity, but to share the vision and strategy of Dynapac’s future with our partners”, Bieller says.
Dynapac North America will publicly launch the new visual identity at the National Pavement Expo, The (ARA) Rental Show and World of Asphalt during first quarter 2018.
