Article excerpted from archisnapper.com
What do you think people do when they’re getting ready to hire an architect or contractor? Typically, they either call a friend and ask for a recommendation, or they do a Google search to find a trustworthy firm.
The first option — getting existing customers to refer you to their friends — is mainly a matter of always doing your best work, offering top quality and service. It’s the “everything is marketing” philosophy that says that marketing is not confined to a single department.
Let’s talk about the second option: Getting your name higher in the search results.
Ranking highly on Google is probably the most important factor for getting people to get to know you online — and having them eventually reach out to you. Why? Because research shows that most people (4 out of 5, in fact) find local businesses through online searches. And as a small architect or contractor, you are a local business.
If you’re not ranking on the first page of Google results, you’re missing out on a lot of valuable website and/or blog visitors (all of whom are potential customers).
Here are five ways to get your architecture or construction business ranking on the first page of Google results for specific (long tail) keywords.
- Create an optimized Google “My Business” Page (to get in the local pack)
- Blog about your specialization
- Collect reviews and testimonials
- Include your location in your URL
- Make sure your website is mobile-friendly
(more on all five tips plus in-depth explanations...)
