How Social Media Can Help Attract New Hires to the Blue Collar World

The world of building things has a massive people problem. Retirements are accelerating, and there’s no new generation of workers ready to take over. While every boardroom in the industry tirelessly talks about how to attract younger people, social media has the ability to help construction, mining, and equipment companies reach them by the millions. And not just reach them, but hire them too. There are 20-somethings working in these industries from coast to coast thanks to online marketing using social media.

While social media requires companies to adopt a fresh perspective on sharing, it’s easy and free to take advantage of. How? Aaron Witt, BUILDWITT, explains…