How to Build a Referral Engine

The right kind of referred leads are often more qualified, less price sensitive, and more apt to refer business once they become a customer.

Getting a steady stream of referrals is the dream of most businesses. The right kind of referred leads are pure gold. They are often more qualified, less price sensitive, and more apt to refer business once they become a customer.

Many business count on some portion of referred business, but few tap this source of new and repeat business to the full extent.

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