Custom Building Products Adds Eight New Grout Colors

Custom collaborates with third-party designers and consultants to assure its grout palette remains trend forward.

Steel Blue
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Custom Building Products, a provider of flooring preparation products and tile and stone installation systems, introduced eight new grout colors and an upgraded Polyblend Plus product at The International Surface Event in Las Vegas. Polyblend Plus Group

Color is a touchstone of all modern architecture, which is why Custom collaborates regularly with third-party designers and consultants to assure its grout palette is always trend forward. Through a very deliberate process, colors ranging from bold to neutral representing design trends across various categories including health and happiness were explored. After testing options with designers, installers and homeowners, eight new grout colors were selected: Arctic White, Cool White, Ash, Warm Gray, Shadow, Steel Blue, Coffee Bean, Brown Velvet.

With 40 colors available in all of its grouts, Custom gives unlimited design flexibility to handle complex bold tile patterns to classic natural stone installations. 

In addition to refreshing its grout palette with eight new colors, Custom also found a way to make its popular Polyblend grout even better. Polyblend Plus has brighter, enhanced color and is more efflorescence resistant than its predecessor without compromising the durability professionals expect from the proven Polyblend product. Available in sanded and non-sanded versions, Polyblend Plus accommodates joints up to 1/8-in. (3mm) and meets ANSI A118.7.