LATICRETE, a manufacturer of construction solutions for the building industry, has reformulated PERMACOLOR Select – a two-part cementitious grout system with a neutral base mixture – and PERMACOLOR Grout. The new formulas provide strength and stain resistance.
“Since grout is one of the very few tile or stone installation products that remains visible when the project is completed, its longevity, performance and resistance to mold and mildew are crucial,” said Ryan Blair, LATICRETE senior product manager. “The improvements to the PERMACOLOR family provide up to 30% better stain resistance and 20% greater strength than previous formulations, making them the highest-performing cementitious grouts in the industry.”
Both PERMACOLOR Select and PERMACOLOR Grout include STONETECH Sealer Technology and Microban antimicrobial product protection against stain- and odor-causing bacteria. The PERMACOLOR family of products are also formulated without silica sand, making them safe for installers and their work environment.
The PERMACOLOR Select Color Kits are packaged in single units for a simple one-to-one mix ratio with the base to simplify installation. As part of the company’s commitment to green innovations that minimize negative impacts on the planet and its people, PERMACOLOR Select Color Kits come in compostable bags to help reduce waste. The two-year extended shelf life on grout base reduces the risk of product degradation. The color kits are also available in more than 150 stocked options, including all 40 LATICRETE standard colors.
“Developing innovative solutions, while providing the best installer experience possible and helping them better serve their customers, is at the heart of everything we do at LATICRETE. We believe that these new PERMACOLOR formulations achieve both with great success,” added Blair.
