Sonsray Machinery Acquires 11 Case Power & Equipment Locations

Deal will include dealership branch office locations in California, Nevada, Oregon and Washington

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Case Construction Equipment has announced an agreement with Sonsray Machinery, LLC, of Los Angeles, under which Sonsray Machinery will acquire and operate 11 Case dealership branch office locations in California, Nevada, Oregon and Washington.

Previously owned and operated by Case Power and Equipment, a subsidiary of CNH Construction Equipment, the Sonsray Machinery locations stretch from the San Diego area in Southern California to the Seattle area in Washington.

Sonsray Machinery will provide comprehensive sales, as well as parts and service support for Case customers through branch offices in El Cajon, Fontana, Santa Fe Springs, Sacramento, Stockton and Redding, Calif.; Sparks, Nev.; Portland and Salem, Ore., and Auburn and Marysville, Wash.

“Case customers served by these locations will appreciate the service and support Sonsray brings to these Case dealer locations,” said Jim Hasler, vice president, construction equipment North America, CNH Global. “From their other businesses, Sonsray brings knowledge of the service area and an understanding of the importance of uptime to contractors and others who use Case equipment.”

“We’re excited to represent Case Construction Equipment and to serve the needs of contractors and customers in a variety of businesses, industries and government markets throughout the West Coast region,” said Herb Hoelscher, owner, Sonsray Machinery. “Customers can expect our Sonsray locations to go beyond business as usual in terms of sales, service and support.”

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