LiuGong North America (LGNA) has appointed Michel Marchand as its Vice President, LiuGong Construction Machinery NA Canada. Marchand’s primary responsibilities will include growing the brand in Canada, developing the Canadian market and managing business operations for LG Canada.
Marchand reports directly to LGNA President Mani Iyer. “Michel brings over 20 years in the capital goods equipment and automotive industries," Iyer stated. "He was responsible for implementing business strategies that led to increased North American sales and profit growth for a leading industrial construction equipment company.”
Iyer described Marchand’s successes as “a career demonstrating strong leadership, ethics and performance in every leadership position he has held” for the top brand names in the industry.
“I am very happy to join the LiuGong family,” Marchand said. “I am excited by the challenge of offering LiuGong North America advantages to Canadian equipment owners at work across such a vast geography.”
Marchand's optimism is based primarily on the LiuGong North America network of quality dealerships and positive customer experiences with the product lines.
“We will continue our focus on dealer development and brand name recognition,” Marchand said. “We know with utmost confidence that increasing the opportunity to meet our people, to meet with our LiuGong dealers, and to get in the seat behind the controls of one of our machines will propel market growth.”