Hitachi Construction Machinery in Europe has announced the appointment of Dr. Hubertus Muenster as Director of Sales, Rental, and Distribution Management, effective July 1, 2025. The leadership change is part of a broader restructuring of the company’s Sales & Marketing division, with the goal of becoming more responsive to market needs and closer to its customer base.
Dr. Muenster brings over 20 years of international experience in construction and agricultural equipment, with a strong background in sales strategy, dealer development and market transformation. In his most recent role, he led European sales and network development for a global equipment manufacturer, where he focused on aligning product offerings with customer needs and strengthening brand presence.
In addition to this appointment, HCME is reorganizing two critical business areas, which will now report directly to President & CEO Francesco Quaranta.
René Koops has been named Director, Business Solutions & Customizations. He will continue overseeing product management, ensuring machines and technologies are tailored to regional market demands across Europe.
Laura Hendriks steps into the role of Director, Marketing & Brand Communication. Her focus will be on enhancing brand visibility and leading communications around HCME’s innovation efforts, including the recent launch of LANDCROS One at Bauma 2025.
The leadership updates reflect HCME’s focus on operational agility, innovation, and deeper collaboration with its European dealer network.
