“As a popular trade fair that draws an international crowd, bauma is an important show that Skyjack can’t afford to miss,” said Malcolm Early, vice president of marketing at Skyjack. “The rental and infrastructure industries, which have always been solid in central Europe, are key to Skyjack’s overall global development.”
The European Rental Association (ERA) is predicting that the continent’s rental equipment market will grow by 2.7% in 2016. The UK in particular remains a strong market for Skyjack, with economic recovery in France and Germany also imminent, according to ERA’s Market Report 2015.
At bauma, Skyjack will be launching the SJIII 4740 DC electric scissor lift and the SJ30 ARJE articulating boom with rotating jib, and display its existing range of simply reliable aerial work platforms and accessories. The SJIII 4740 is the tallest DC electric scissor Skyjack has produced. With a maximum working height of 13.8 m (45.3 ft) and maximum weight capacity of 350 kg (771.61 lb), the latest scissor opens up a new class for the company. The SJ30 ARJE features a working height of 11 m (36 ft) and maximum weight capacity of 227 kg (500 lbs). The SJ30 ARJE offers customers the advantage of parts commonality, the company's trademark numbered-and colour-coded wiring system, along with its easy-to-use, easy-to-maintain design.
“Launching another boom at bauma will send a clear message to the market — Skyjack is not just a world-class scissor manufacturer, we make world-class booms, too,” Early said. “Booms represent a large part of Skyjack’s overall product portfolio, so unveiling a new boom at the show will give the European market exposure to our full line.”
The company will also be celebrating three record years since attending bauma in 2013. In 2015, the company expanded its footprint by opening offices in Brazil and Asia, and also saw record sales globally. Last year, the company celebrated its 30th business anniversary with the 30 FOR 30 PARTNERS campaign, where it supported 30 worthwhile charities and projects across the world.