It's never a dull moment when Skyjack, a division of Linamar Corp., makes a public announcement. On this particular occasion, the North American access equipment manufacturer brought a 1980s-themed marching band and flash mob to its booth at The Rental Show in New Orleans to celebrate 30 years in business and to assist in announcing a new 86-foot boom lift and a company-wide charitable initiative.
Crowds of attendees and exhibitors watched as dancers gyrated on the trade show floor to tunes that were popular 30 years ago when the company was formed. Mardi Gras beads were thrown liberally into the crowd before the performance culminated in a rhythmic drum solo performed by three performers - one of which was a Dee Snider look-alike (from the 80s band Twisted Sister) - who used Skyjack's brand new SJ82/86 T telescopic boom as their instrument.
Following the festivities, the crowd stayed to listen as Skyjack President Brad Boehler announced the company's news. "When Skyjack Inc. was formed in 1985, we were producing scissor lifts, and last year we unveiled the oldest working Skyjack. Well, this year we have something equally exciting - we're celebrating Skyjack's 30th business anniversary by unveiling our largest telescopic boom to date, the SJ86 T," he said. "Our newest telescopic boom offers industry-leading working height, horizontal reach and high-capacity zone. While it's far from the last boom we'll introduce, it represents a milestone. It's a product that our customers repeatedly asked us for and now it's available."
Boehler also announced the launch of Skyjack's 30 for 30 Partners, a campaign to give back and thank customers, communities and industries that have supported the company over the years.
"Without them we would not be where we are today - one of the world's leading suppliers of access equipment," Boehler said. "The campaign is looking for 30 worthwhile projects, spread across the world, that would benefit from the use of a Skyjack machine or, potentially, some other kind of support such as parts supplies or repairs."
These machines, plus the assistance, would be supplied through Skyjack customers, with Skyjack covering the costs of up to $2,500 per project.