Hertz Global Holdings announced that Charles (Chuck) L. Miller has joined Hertz Equipment Rental Corporation (HERC) as vice president, operations, reporting to Bruce Dressel, chief operating officer, effective October 1, 2015.
Miller will lead all aspects of sales support, service, customer satisfaction, and new market/product categories for HERC, as well as marketing and strategic technology initiatives across the branch network to drive superior customer service, new market development, fleet readiness, revenue growth, operational efficiency and overall branch performance. Miller also will be responsible for ensuring that HERC's branch operations achieve industry-leading levels for quality, safety and training.
"We are pleased to have Chuck join Hertz Equipment Rental," said Larry Silber, president and chief executive officer, HERC. "Chuck is a highly regarded expert in our industry with a track record of achieving superior operational and financial results throughout his career. As a seasoned executive in the equipment rental business, Chuck also adds tremendous insight and experience to an industry-savvy leadership team that continues to coalesce in advance of HERC becoming a stand-alone company in mid-2016."
"I look forward to working with Chuck to build upon HERC's momentum as we continue earning our reputation as the supplier of choice in our markets," added Dressel. "Having previously worked with Chuck for more than two decades, I know that his passion for customer service, his ability to recognize and pursue successful market opportunities and his dedication to building the strongest field organization, branch operations and equipment lineup in the industry will drive our customers' success and power HERC's continuing progress."
Miller joins HERC with over 30 years of experience in the equipment rental market, including more than 20 years of service with Sunbelt Rentals, Inc. During his career at Sunbelt, Miller oversaw sales; marketing; customer service; Sunbelt University; strategic sourcing and purchasing; fleet; maintenance and repair; parts and merchandise purchasing; and Sunbelt at Lowe's, an operating division comprising approximately 100 locations. Miller also served on Sunbelt's Board of Management.
Most recently, Miller established an equipment-rental and industry-focused consulting practice serving clients in Europe, India, West Africa, Middle East, as well as the Americas, where he applied his expertise in field operations, emerging markets, rental channels, and business development to help advance his client's strategic initiatives.