Rental Case Study: Education Instills Confidence

How the EDCOed partnership with Cooper Equipment provided invaluable training for both staff and customers at the successful rental company.

Equipment Development Company Inc Edco Vector Logo

No matter what equipment knowledge and experience you have, proper training and use of the machine will always be an essential part of a successful project.

At EDCO, training and education have been at the core of their relationships with partners, giving them the confidence they need to use and sell EDCO products. Cooper Equipment, a 50 year old rental company based in Canada, has relied on EDCO for the past 10 years to help them bring that confidence to their employees and customers alike.

“We want to be able to deliver the whole package to a customer when they come into any one of our rental locations,” Derek Cashmore, National Sales Manager at Cooper Equipment says. “That means we need to be able to help them find the right piece of equipment for their project, show them how to use it for their application, help them get comfortable using it and also provide any troubleshooting after the purchase. That level of expertise keeps our customers satisfied and coming back for their future rental needs, and training is an absolute key element in being able to provide that.”

To do this, Cooper Equipment has taken advantage of EDCO’s extensive EDCOed Professional Training program, distinguishing them as a retailer of choice for their commitment to continued education and customer satisfaction.

Something the team at EDCO wants to offer all their partners.

“We understand our product can be intimidating,” Gary Ondrus, Corporate Trainer at EDCO says. “It’s our responsibility to deliver the information our customers need to not only be able to recommend a product to a customer, but also have the confidence and competence to show them how to use it properly for their application.”

Learn more about Cooper Equipment's success with the EDCOed Online Program below.

2023 03 02 10 17 32 Edco Content 5 6 V1 (1) pdf

Latest