Green Building is Key to Economic Growth

Conventional construction is falling by the wayside in major markets because "people are just realizing that green building makes sense," says Nathan Taft, director of acquisitions for Jonathan Rose Companies

From improving energy efficiency to mitigating the impacts of climate change, businesses have been working to meet the demand of a marketplace that's ever-more ecologically conscious. One industry in which this shift has been markedly noticeable is construction, where companies have turned to new, more efficient techniques.

"In major markets now, conventional construction doesn't really exist," Nathan Taft, director of acquisitions for green builder Jonathan Rose Companies, told Business News Daily. "We've seen a real shift in the industry, getting a push from government mandate to push people along on the learning curve. People are just realizing that green building makes sense."

Sustainable building involves an analytical, data-driven approach to various renovations, including installing insulation, updating lighting to LED fixtures, and diagnosing heating and boiler systems. This approach helps companies identify the most wasteful aspects of a given structure and determine how to best address that waste.

See more from Business News Daily

Latest