Ram Commercial announces two programs – Augmented Reality Upfit Configurator and Q Pro – to simplify and improve how commercial upfitters, dealers and customers view, certify and install a wide array of truck-mounted equipment.
Introduced late last year, the Ram Augmented Reality Upfit Configurator is a computer-generated visual program allowing upfitters and dealers to virtually showcase a number of body and equipment solutions to customers. Prospective buyers have the opportunity to virtually walk around the vehicle and even view inside to assess the various options via computer simulation. Originally offered on the Ram ProMaster full-size van, the configurator has now expanded to the Ram ProMaster City and the entire Ram Chassis Cab line (3500, 4500 and 5500).
In addition, Ram Commercial has officially launched Q Pro, a new qualification process for upfitters to certify their product with Ram Engineering. Q Pro allocates Ram Engineering resources to survey, make recommendations and certify upfitter products. Once certified, the upfitter can use Ram’s Q Pro co-brand to help market their product, and customers can rest assured their new truck and upfit meet the highest standards, including:
- Quality, reliability and durability
- Regulatory compliance
- Standardized process controls
- Warranty and continuous improvement
