Chevrolet Adds Value Option Package with Silverado Custom

Silverado Custom 4x4 starts at $37,800 with 20-in. aluminum wheels, chrome bumpers and trim, tilt steer, cruise, power windows/locks, Chevy MyLink with 4G LTE WiFi

2015 Chevrolet Silverado 1500 Custom 032 54dd1ed73a3c8

Chevrolet takes aim at the heart of the pickup market with the Silverado Custom.

“The economic recovery has led to booming sales of high-end pickups like the Silverado High Country,” said Sandor Piszar, marketing director for Chevy Trucks. “But there are also millions of customers in the heart of the market who want a great looking, well-equipped truck at an affordable price.”

Based on the double-cab Silverado LS, the Custom package adds 20-in. aluminum wheels, chrome bumpers, a body-colored top cap above the front bumper, and chrome mirror caps and door handles. It also features four full doors for easier access to the front and rear seats, a 40/20/40 cloth front seat, tilt steering wheel, cruise control, power windows and door locks, and Chevy MyLink with 4G LTE WiFi.

Most Silverado Custom customers are expected to choose the available 5.3L EcoTec3 V-8, with 355 hp and up to 23 mpg EPA estimated highway. Silverado Custom also will be available with the 4.3L EcoTec3 V-6.

All Silverado EcoTec3 engines feature advanced technologies such as direct fuel injection, continuously variable valve timing and Active Fuel Management, which enable four-cylinder operation during light-load driving for improved efficiency.

Priorities of these heart-of-the-market customers play to the Silverado Custom’s strength. According to Chevrolet research, these customers:

  • Expect to keep their trucks for a long time.
  • Want a truck that is as dependable as they are.
  • Prefer a stylish exterior and a clean, functional interior.
  • Want a vehicle that will be easy to maintain and inexpensive to repair.

When equipped with the available 5.3L EcoTec3 V-8 and color-keyed carpeting, both expected to be popular choices, a 2WD Silverado Custom starts at $33,820. A similarly equipped 4x4 starts at $37,800. Dealers can order Silverado Customs starting this month.

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