VIDEO: Western Star Outlines Business Strategy

Despite recent market share growth, Western Star has no plans to go mainstream. Custom applications will remain a key focus.

Mar 12, 2015

WTS 15 - Western Star Overview v1

Latest in Trucks & Accessories
Mack Solutions
Mack Trucks Unveils Dual Highway Solutions with New Pioneer and Anthem
October 16, 2025
Argo 1
ARGO Unveils XU 850 Side-by-Side Utility Vehicle at The Utility Expo
October 8, 2025
Volvo Load Finder
Volvo Trucks Launches Free Load Finder Tool to Reduce Empty Miles
October 1, 2025
Pacer Award Logo Resized
Nominations Open for For Construction Pros' PACER Award
September 30, 2025
Related Stories
Western Star 4700 Gains Popularity
Heavy Trucks: Class 7 & 8
Western Star 4700 Gains Popularity
Western Star Hwy 5700 Xe Day Cab 002r 541223617203e 541765002ccb3
Heavy Trucks: Class 7 & 8
Western Star Launches Aero Tractor
Ws Hwy 5700 Xe Uhr 004r 541224f198626
Trucks & Accessories
Western Star Diversifies with Aero Tractor Launch
02 11 Ws 4700 Dump Truck H 10240349
Medium Duty Trucks: Class 4 - 6
Western Star 4700
More in Trucks & Accessories
Heavy Trucks: Class 7 & 8
Mack Trucks Unveils Dual Highway Solutions with New Pioneer and Anthem
Mack Trucks Inc.
Mack Trucks introduced the Pioneer and Anthem, two new highway models designed to give fleets a choice: maximum fuel efficiency or superior maneuverability.
Mack Solutions
Utility Vehicles
ARGO Unveils XU 850 Side-by-Side Utility Vehicle at The Utility Expo
Argo
ARGO introduced the new XU 850 side-by-side at The Utility Expo, offering higher ground clearance, towing power and durability for commercial and industrial job sites.
Argo 1
Trucks & Accessories
Volvo Trucks Launches Free Load Finder Tool to Reduce Empty Miles
Volvo Trucks North America
Volvo Trucks North America introduces Load Finder, a free service for carriers to match trucks with nearby loads, reduce empty miles and improve fleet efficiency.
Volvo Load Finder
Labor & Workforce Development
Nominations Open for For Construction Pros' PACER Award
This award recognizes construction pros on the jobsite and in the office for their accomplishments in shaping the construction industry. Applications close Oct. 10.
Pacer Award Logo Resized
Trucks
Weather Guard Expands Van Upfit Line with Shelves, Flooring and Storage Bins
Weather Guard
Weather Guard has added folding shelves, rigid flooring and custom-fit storage bins to its van upfit lineup, designed to improve safety, flexibility and organization for trade professionals.
Wg Rigid Flooring
Fleet Maintenance
How Propane Is Making Off-Road Fleets Cleaner on a Budget
Propane Education & Research Council (PERC)
Considerations such as lower emissions and lowest cost of ownership make propane a competitive option in the construction marketplace.
Ele Perc Port Tractor 2022 1 Y3 A2679
Contractors’ Top 50
Equipment Today Announces 2025 Contractors’ Top 50 New Products Award Winners
This year’s winning products not only bring contractors new and inventive solutions to some of the jobsite’s most challenging conditions, but also drive productivity, safety and value.
2022 Contractors Top 50 New Products Award 63f589c68dad5 65e5e95d485ed 66ad2795166d3
Heavy Trucks: Class 7 & 8
Mack Trucks Expands Allison Transmission Monitoring Across Full Powertrain Lineup
Mack Trucks Inc.
Mack Trucks has launched full integration of Allison Transmission monitoring into its GuardDog Connect telematics system, giving fleets broader diagnostic coverage and streamlined service support.
Mack Guard Dog
Construction News
Chicago Deploys First Electric Garbage Trucks with Republic Services and Mack
Mack Trucks Inc.
Republic Services, Mack Trucks and ComEd have partnered to introduce Chicago’s first electric refuse fleet, deploying two Mack LR Electric trucks.
Mack Lr Chicago
Service & Fuel Trucks
Hydex USA
Trailer Accessories
Sidekick Attachments Launches Forklift Trailer Movers for Safer, Faster Equipment Handling
Sidekick Attachments
Sidekick Attachments’ new forklift-operated trailer movers improve safety and efficiency when moving trailers, mowers and other equipment around jobsites or facilities.
Sidekick Mover
Construction News
Truck-as-a-Service (TaaS) Market Poised for Major Growth Through 2034
Towards Automotive
The global Truck-as-a-Service (TaaS) market is projected to reach approximately USD 161.76 billion by 2034, increasing from USD 24.41 billion in 2024
Taa S Towards Automotive com
Page 1 of 315
Next Page