Roadtec Expands Dealer Network

Tracey Road Equipment and Columbus Equipment Company were announced as new dealers to the companies growing network.

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Tracey Road Equipment has become the distributor for Roadtec equipment in all areas of upstate state New York, north of New York City. The partnership aims to expand the availability of the full Roadtec product line.

Founded in 1976, Tracey Road Equipment has grown into a first-class dealership network with five locations throughout the state of New York. Each location will provide sales, service, and support for Roadtec pavers, milling machines, material transfer vehicles, and brooms. Tracey Road Equipment branches are located in Syracuse, Albany, Binghamton, Rochester, and Watertown. 

“We are delighted to partner with Roadtec and grow our business in mobile asphalt equipment. The common goals and commitment to customer service make this a perfect fit” said Jerry Tracey, President of Tracey Road Equipment.

In late 2015, Roadtec began the process of finding qualified dealers in select markets to help the brand better reach road builders throughout the United States. The Chattanooga, TN based company plans to maintain a full factory-direct sales team which will remain accessible to all customers and owners. The growing dealer network will supplement sales and service for Roadtec machinery in areas that are historical opportunities for the brand.

“Tracey Road Equipment has an outstanding reputation for reliability and professionalism. Their personnel and facilities are second to none. They do business the right way, and they’ve been a successful operation for a very long time. We are excited about this partnership, and the resulting expansion of Roadtec availability,” said Jeff Smith, Roadtec Vice President of Product Support and Business Development.

Product knowledge and application expertise are integral components of successful customer relationships. Tracey Road Equipment is staffed with by an excellent team with a wealth of knowledge in the world of construction equipment. Along with new Roadtec equipment, Tracey will stock machine parts and wear items to minimize down time and provide the highest possible level of customer satisfaction.

In addition, Roadtec also announced Columbus Equipment Company as a new dealer to its growing network. The dealer expands the availability of Roadtec’s complete line of road construction equipment.

Columbus Equipment serves Ohio with 10 locations across the state. Each location will have the ability to sell and service Roadtec Pavers, Cold Planers, Material Transfer Vehicles, Stabilizers, and Brooms. The dealer will also be able to rent out equipment to the market.

In late 2015, Roadtec began the process of finding qualified dealers in select markets to help the brand better reach road builders throughout the United States. The Chattanooga, TN based company plans to maintain a full factory-direct sales team which will remain accessible to all customers and owners. The growing dealer network will supplement sales and service for Roadtec machinery in areas that are historical opportunities for the brand. 

“This is a major win for machine owners, really,” said Mike Kvach, Roadtec Vice President of Sales. “Roadtec has made a name for itself by being open to customers with factory direct support. However some contractors will always prefer to do business with a local dealer. Now every customer has the choice – dealers are accessible, and factory direct support is always available.”

In addition to new equipment offerings, Columbus Equipment will stock a full supply of wear parts, maintenance items, and all other matters needed to support customers with timely service, which contributes to minimizing downtime and building overall customer satisfaction. 

 

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