Case Breaks Ground for New Building at Tomahawk Customer Center

Last week a select group of media were invited to the Case Customer Center located in Tomahawk, Wisconsin. I was one of the lucky people chosen to attend to receive small-group walk-arounds and stick time in the new equipment released by Case since the beginning of the year. Case was also gracious enough to allow me to record the product demonstration they put on, so look for highlights of that yet this month in our video network. In addition to the activities involving the construction equipment, Case held a Ground Breaking Ceremony for a new Product Review Center that is to be constructed at the facility. The new building will provide climate-controlled viewing to the product-demonstration area where guests can see the full line of Case construction equipment in operation, from the smallest skid steer to the largest excavator. When completed (slated for November), the 3000-square-foot building will comfortably accommodate up to 100 people. The city’s mayor, Bob Lee, was on hand, along with Jim Hasler, vice president of Case; Jim VanStrydonk, representing the general contractor; and Gerry Kole, manager of the Case facility. The four started excavation for the footings with three golden shovels and a Case CX210B excavator - operated by Gerry Kole. Watch the video of the Ground Breaking below. But what is probably of most interest, especially to someone as involved in technology as I am, is that the Product Review Center will be equipped with a state-of-the-art audio-visual system that will enable operators running equipment in the outdoor presentation area to communicate with the customers inside the building. One of the main features will be a "helmet camera" that will provide a big-screen display from the operator’s point of view so customers can see the instrument displays and exactly what the operator’s hands are doing when they perform different tasks bringing a whole new perspective to equipment demonstrations.